Inspired by the rich history of Persia, we create modern apparel that honours our roots—combining ancient motifs, intricate patterns, and enduring values of quality and craftsmanship.

Every collection reflects a profound respect for our culture; Crafted not only as a statement of style but as an expression of identity and pride in our ancestry.

Woman-founded and led, we are proud to be part of a heritage that unites people like family, fostering a sense of belonging and shared connection that enriches us all.

Our mission is to cultivate a community of people all over the world who proudly represent Persian heritage, carrying forward stories and traditions that have inspired generations. And now, continues to be passed on with us.